N°09The Journal

Field notes from the atelier.

Playbooks, research, and decisions from the teams shipping AI product photography to marketplaces every day. No vanity thought-leadership — only what moved the number.

Strategy N°02Strategy7 min

White background vs lifestyle product images: when each wins

A decision framework for when to lead with a pure-white packshot and when to lead with lifestyle — by marketplace, category, and funnel stage.

Naomi Cole · Creative Director
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TopicsStrategyMarketplaceAI & PhotographyConversionPlaybooksIndustry
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