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eBay · 2026

eBay product image requirements

eBay requires at least one photo per listing, a minimum of 500 pixels on the longest side, and recommends 1600 pixels to enable zoom and Vehicle/Image search. Photos must have no borders, no added text or graphics (outside permitted watermarks), and no promotional banners. eBay allows up to 24 photos free per listing, and listings with more high-quality photos see measurably higher sell-through.

Last updated . Marketplaces change their rules, so check the official guidelines before you upload.

At a glance

Minimum long edge
500 px
Recommended long edge
1600 px
Maximum long edge
9000 px
Hero background
Plain white or neutral (recommended)
File formats
JPEG, PNG, TIFF, BMP, GIF
Max file size
12 MB
Photos per listing
Up to 24 (free)

Must follow

Break these and the listing can be suppressed or demoted.

  • At least one photo is required per listing.
  • Minimum 500 px on the longest side; 1600 px to qualify for zoom and enlarge.
  • No borders, frames, or added text/graphics on the image (light watermarks are permitted).
  • No promotional banners, badges, or seller-contact details on the photo.
  • Photo must depict the actual item for sale (stock photos are restricted for used goods).

Recommended

What top sellers do on top of the rules.

  • Ship 1600 px+ on the long edge to unlock zoom — a documented conversion lever on eBay.
  • Use a plain white or neutral background for the hero; eBay's image search matches cleaner subjects more reliably.
  • Use the full 24-photo allowance for higher-value items — more angles correlate with higher sell-through.
  • Shoot the actual item, including any wear, for pre-owned listings — it reduces 'not as described' disputes.
  • Square or 4:3 crops display most consistently in eBay's gallery grid.
Slot by slot

What to put in each image slot

Image slot guidance for eBay
SlotPurposeSpec
1 — HeroGallery thumbnail; image searchPlain background, ≥1600 px, no border
2 — AnglesForm factorMultiple viewpoints
3 — Condition / detailTrust for used goodsHonest close-ups of wear
4 — Scale / in-useResolve sizeReference object or context
5–24 — SupportingVariants, accessories, packagingConsistent, no text overlays
Avoid these

Mistakes that quietly hurt rankings

  1. 1Adding borders or text overlays — against eBay policy and they suppress the listing in image search.
  2. 2Resolution under 500 px — the listing can't be published; under 1600 px disables zoom.
  3. 3Using a manufacturer stock photo for a used item — restricted and a common cause of disputes.
  4. 4Promotional banners or contact details baked into the photo.
  5. 5Cluttered backgrounds that confuse eBay's image-matching for similar-item recommendations.
FAQ

eBay image questions

What size should eBay listing photos be?
eBay requires a minimum of 500 pixels on the longest side and recommends 1600 pixels to enable zoom and enlarge. The maximum is 9000 pixels, and the file-size limit is 12 MB per photo.
Does eBay require a white background?
It's recommended, not strictly required. A plain white or neutral background improves eBay's image-search matching and reads cleaner in the gallery grid, but eBay does not mandate pure white the way Amazon does.
How many photos can an eBay listing have?
Up to 24 photos per listing, free. For higher-value items, using the full allowance correlates with higher sell-through — buyers want to see every angle and any wear before bidding or buying.
Can I use AI-generated images on eBay?
For new items, yes — provided the image accurately represents the product and carries no added text, borders, or banners. For used or pre-owned items, eBay restricts stock and generated imagery; you should photograph the actual item, including any wear.

Go deeper

Selling somewhere else?

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