Etsy product image requirements (2026).
Etsy allows 10 image slots per listing and accepts JPEG, PNG, and GIF up to 1 MB each. The recommended hero size is 2700×2025 px (4:3 ratio) at 72 DPI. Etsy's 2026 AI imagery policy requires that at least one image reflect the actual shipped item; lifestyle and contextual images can be AI-generated where the product itself is real.
The numbers, at a glance.
Hard rules — break these and your listing is demoted.
- Maximum 1 MB per image — Etsy's hard upload limit.
- At least one image must depict the actual shipped product (2026 AI policy).
- Hero image must be of the item itself, not the brand or studio.
- No promotional badges or text overlays on the hero slot.
- Fully AI-generated products (printables, AI illustrations) require structured disclosure.
Recommendations the top sellers ship.
- Use all 10 slots — Etsy listings using all slots out-convert listings with 5 or fewer.
- Ship 2700×2025 at 4:3 to match Etsy's display aspect ratio.
- Use lifestyle for slot 1 (browse-page thumbnail), product-on-neutral for slot 2.
- Reserve slot 5 for a macro detail shot — Etsy buyers fall in love with craft detail.
- Use slot 8 for a colourway grid if the listing has variants.
- Use slot 10 for a maker's mark, signature, or branded close-up.
- Write descriptive alt text — Etsy reads it into the listing's searchable index.
What to put in each image slot.
Mistakes that silently down-rank listings.
- 01Skipping slot 2's evidentiary product-on-neutral — Etsy reviewers may flag the listing.
- 02Inconsistent tone across the ten slots (mixed lighting, colour temperature, prop styling).
- 03Filename = `IMG_4382.jpg` — Etsy reads filenames into the searchable index.
- 04Empty alt text — same lost SEO signal.
- 05Selling AI-generated printables without structured 'Made with AI assistance' disclosure.
- 06Hero shot showing brand or shop photography rather than the actual item.
Common questions about Etsy product images.
01What size should Etsy product images be?
Etsy recommends 2700×2025 pixels in a 4:3 aspect ratio for the hero image. Etsy enforces a 1 MB per-image upload limit. Practical minimum is 2000 pixels on the long edge to avoid thumbnail blur on tablets.
02How many image slots does Etsy give per listing?
10 image slots per listing. Top-converting Etsy shops use all 10. Listings with 5 or fewer images systematically convert worse, even when individual photos are excellent.
03Are AI-generated images allowed on Etsy?
Yes — Etsy's 2026 policy permits AI imagery for lifestyle, contextual, and supporting slots, provided at least one image in the listing depicts the actual shipped item. If the product itself is AI-generated (a printable, an AI illustration), structured 'Made with AI assistance' disclosure is required.
04What is the best aspect ratio for Etsy product photos?
4:3 — it matches Etsy's native display aspect. Square (1:1) and 16:9 images get letterboxed in the gallery. Hero images at 2700×2025 fill the frame on every device.
05Does Etsy read alt text for SEO?
Yes. Etsy reads both the image filename and the alt text into its listing search index. Use the primary keyword in both, written naturally.
The playbook behind these specs.
AI product photography for Etsy sellers — the 2026 compliance & conversion guide
What Etsy's 2026 AI image policy actually allows, the ten-slot image strategy top shops use, and how to generate lifestyle and white-background variants without triggering policy flags.
Selling somewhere else?
Forge your firstlisting set.
Launch in minutes with every angle and marketplace export included.