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Etsy · 2026

Etsy product image requirements

Etsy allows up to 20 photos per listing (the limit rose from 10 in 2025) and accepts JPEG, PNG, and GIF files. The recommended hero size is 2700×2025 px (4:3 ratio) at 72 DPI. Etsy's 2026 AI imagery policy requires that at least one image reflect the actual shipped item; lifestyle and contextual images can be AI-generated where the product itself is real.

Make compliant images Official Etsy guidelines (opens in a new tab)

Last updated . Marketplaces change their rules, so check the official guidelines before you upload.

At a glance

Hero recommended
2700 × 2025 px (4:3)
Long edge minimum
1000 px
Practical minimum
2000 px (avoid thumbnail blur)
Max file size
1 MB
File formats
JPEG, PNG, GIF
Photos per listing
Up to 20
Aspect ratio
4:3 (Etsy native)

Must follow

Break these and the listing can be suppressed or demoted.

  • Maximum 1 MB per image — Etsy's hard upload limit.
  • At least one image must depict the actual shipped product (2026 AI policy).
  • Hero image must be of the item itself, not the brand or studio.
  • No promotional badges or text overlays on the hero slot.
  • Fully AI-generated products (printables, AI illustrations) require structured disclosure.

Recommended

What top sellers do on top of the rules.

  • Fill at least ten of the 20 photo slots: each extra angle answers a question a buyer would otherwise have to ask.
  • Ship 2700×2025 at 4:3 to match Etsy's display aspect ratio.
  • Use lifestyle for slot 1 (browse-page thumbnail), product-on-neutral for slot 2.
  • Reserve slot 5 for a macro detail shot — Etsy buyers fall in love with craft detail.
  • Use slot 8 for a colourway grid if the listing has variants.
  • Use slot 10 for a maker's mark, signature, or branded close-up.
  • Write descriptive alt text — Etsy reads it into the listing's searchable index.
Slot by slot

What to put in each image slot

Image slot guidance for Etsy
SlotPurposeSpec
1 — Lifestyle heroBrowse-page thumbnail; mood and contextMood-forward, 4:3, ≥2000 px
2 — Product on neutralShow the shipped itemWhite or near-white background
3 — 45° editorialProportion and craftFlattering angle, consistent tone
4 — Side profileSilhouette and structureConsistent tone
5 — Macro detailStitching, grain, brushwork1:1 magnification
6 — Scale shotResolve size ambiguityHand-held or coin reference
7 — Materials / processStory and craftRaw material beside finished piece
8 — Colourway gridVariant overviewTop-down, all variants in frame
9 — PackagingGift-ready presentationConsistent tone
10 — Maker's markSignature / brand stampClose-up, brand-defining
Avoid these

Mistakes that quietly hurt rankings

  1. 1Skipping slot 2's evidentiary product-on-neutral — Etsy reviewers may flag the listing.
  2. 2Inconsistent tone across the gallery (mixed lighting, colour temperature, prop styling).
  3. 3Filename = `IMG_4382.jpg` — Etsy reads filenames into the searchable index.
  4. 4Empty alt text — same lost SEO signal.
  5. 5Selling AI-generated printables without structured 'Made with AI assistance' disclosure.
  6. 6Hero shot showing brand or shop photography rather than the actual item.
FAQ

Etsy image questions

What size should Etsy product images be?
Etsy recommends 2700×2025 pixels in a 4:3 aspect ratio for the hero image. Etsy enforces a 1 MB per-image upload limit. Practical minimum is 2000 pixels on the long edge to avoid thumbnail blur on tablets.
How many image slots does Etsy give per listing?
Up to 20 photos per listing; Etsy raised the limit from 10 in 2025. Ten well-chosen images cover what most buyers want to see, and more help only when each one shows something new.
Are AI-generated images allowed on Etsy?
Yes — Etsy's 2026 policy permits AI imagery for lifestyle, contextual, and supporting slots, provided at least one image in the listing depicts the actual shipped item. If the product itself is AI-generated (a printable, an AI illustration), structured 'Made with AI assistance' disclosure is required.
What is the best aspect ratio for Etsy product photos?
4:3 — it matches Etsy's native display aspect. Square (1:1) and 16:9 images get letterboxed in the gallery. Hero images at 2700×2025 fill the frame on every device.
Does Etsy read alt text for SEO?
Yes. Etsy reads both the image filename and the alt text into its listing search index. Use the primary keyword in both, written naturally.

Go deeper

Selling somewhere else?

Amazon image specsShopify image specsFlipkart image specsWalmart Marketplace image specsMeesho image specseBay image specs

Etsy rules by product category

Jewelry

Rings, Necklaces & pendants, Earrings

Clothing

T-shirts & tops, Shirts, Dresses

Handbags

Handbags & shoulder bags, Totes, Crossbody bags

Skincare

Serums & face oils, Moisturisers & creams, Cleansers & toners

Perfume & fragrance

Eau de parfum & eau de toilette, Attar & perfume oils, Body mist

Hair care

Shampoo & conditioner, Hair oils & serums, Hair masks

Soap & bath products

Handmade soap, Bath bombs, Body wash & shower gel

Candles

Jar candles, Pillar candles, Scented candles

Home decor

Vases, Wall art & prints, Sculptures & figurines

Mugs & drinkware

Coffee mugs, Personalised mugs, Travel mugs & tumblers

Ceramics & pottery

Handmade bowls, Plates & dinnerware, Vases

Coffee & tea

Whole bean coffee, Ground coffee, Coffee pods & capsules

Toys & games

Plush toys, Building sets, Wooden toys

Baby products

Bottles & feeding, Baby carriers, Baby clothing

Pet products

Dog & cat beds, Pet toys, Bowls & feeders

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