Amazon product image requirements (2026).
Amazon requires every main product image to be on a pure white #FFFFFF background, with the product filling at least 85% of the frame, at minimum 1000 px on the longest side (2000 px recommended for zoom). No watermarks, no text, no accessories outside the listing. Up to nine images per listing are allowed; seven is the practical sweet spot.
The numbers, at a glance.
Hard rules — break these and your listing is demoted.
- Hero (main) image must be on pure white (#FFFFFF) — no other backgrounds permitted.
- Product must fill at least 85% of the hero image frame.
- No text, logos, watermarks, badges, or promotional overlays on the main image.
- Image must accurately represent the product being sold (matches the listing).
- No accessories or props in the hero that aren't included in the listing.
- Image must be in focus, with realistic colour, and professionally lit.
- Minimum 1000 px on the longest side to enable zoom on PDP.
- No nudity (subject to category-specific exceptions for apparel).
Recommendations the top sellers ship.
- Ship 2000 px+ on the long edge — zoom is a documented conversion lever.
- Use slots 2–6 for lifestyle, scale, macro, and infographic-style angles.
- Reserve slot 7 for an A+ Content teaser or comparison chart when allowed.
- Square (1:1) or near-square aspect ratios render most consistently across devices.
- JPEG at 80–90% quality balances clarity and file size.
What to put in each image slot.
Mistakes that silently down-rank listings.
- 01Off-white hero background (greyish, cream, or 'soft white') — Amazon's bots flag it.
- 02Product fills less than 85% of frame on hero — silent demotion.
- 03Watermark, logo, or 'New!' badge on the main image.
- 04Cropping that loses any part of the product (e.g. a shoe with the heel cut off).
- 05Showing accessories the buyer doesn't actually receive.
- 06Resolution below 1000 px on the long edge — zoom is disabled.
Common questions about Amazon product images.
01What size should Amazon product images be in 2026?
Amazon requires a minimum of 1000 pixels on the longest side and recommends 2000 pixels to enable zoom on the product detail page. The maximum is 10,000 pixels. Square or near-square aspect ratios render most consistently across devices.
02Does the Amazon main image have to be on a white background?
Yes — the main (hero) image must be on a pure white #FFFFFF background. No other colour or pattern is accepted. Secondary slots can use lifestyle scenes, near-white backgrounds, or other compositions.
03Can AI-generated product images be used on Amazon?
Yes, provided the image accurately represents the product being sold and meets all of Amazon's standard image policy rules (white hero, 85% frame fill, ≥1000 px, no watermarks). Amazon does not require AI-specific disclosure as of 2026.
04What is the 85% frame fill rule on Amazon?
Amazon requires that the product fill at least 85% of the hero image frame. Images where the product is too small relative to the frame are silently demoted in search and do not earn the 'eligible for badging' status.
05How many product images can I have on an Amazon listing?
Amazon allows up to 9 product images per listing. Most top-performing listings ship 7 — the marginal gain from images 8 and 9 is small for most categories.
The playbook behind these specs.
Best image styles for Amazon listings in 2026
A category-by-category breakdown of the image styles that convert on Amazon — and the ones that silently get your listing down-ranked.
Selling somewhere else?
Forge your firstlisting set.
Launch in minutes with every angle and marketplace export included.